INTERESTING FACT: the Internet isn't free. This led Google to brand and launch an experimental initiative that rethought how to fund the web. An inherently complex idea, we introduced Contributor in a simple way using clean visuals and direct copy.
Like watching an old dog stand up, TED Talks are full of inspiration. The same goes for TEDxMidwest. To stay fresh, organizers wanted the new program to capture the spirit of adventure, but still fit the TED legacy.
CD: Nick Wiesner Design: Pat Iadanza, Ryan Hammond
Like a wolverine wrapped in a cashmere blanket, the Mars combines a rampant personality with the artistic poise you'd expect from a boutique hotel.
CD/Design: Pat Iadanza Photography: John Hope, Scott Schwartz
Hospira wanted to brand and launch their new Non-Steroidal Anti-Inflammatory Drug—or if you're a hip Anesthesiologist—NSAID. Thing is, pharma creative takes more than a few headlines in a Word doc. After months of research and regulatory reviews, we shook up the industry with the introduction of Dyloject.
CD: Nick Wiesner Design: Pat Iadanza 3D Modeler: Dave Thompson
Close your eyes and picture a typical Harley-Davidson rider. Is he/she writing stories for Harley's Annual Review? No? Well, picture a pasty midwestern guy who can't grow facial hair. Is he writing them? That's what I thought.
The unequaled leader in the carpet fiber game, Antron asked for a comprehensive rebrand to reach architects, designers and building developers in a more fun and playful way. We created these videos to introduce the new brand and share some wisdom along the way.
CD: Nick Wiesner Animation: Chas Fries Design: Pat Iadanza, Ryan Hammond Sound design: Michael Coffman
Writeup for Belgard work coming soon.
CD: Kris Newgren, Scott Theisen Design: Jarrod Ryhal, Anna Zajac, Sarah Paulhus
A new hotel concept, Hyatt Centric breaks the mold by combining contemporary elements with local finishes. The iBook was created to pique the interest of investors, developers and viewers like you.
A vehicle fogging for bugs raises some questions. What are they spraying? Is it harmful? Can I really enjoy fog without glow sticks and dance music? Clarke needed a tagline for their vehicles. A message of responsible pest control.
CD/Design: John McHugh
Buying new carpet is like folding a fitted bed sheet—a hassle. It’s also wasteful. So Antron rolled out FirstLife to prove carpet can be sustainable with the right carpet fiber. Suddenly, considering your carpet was like conserving the Earth.
CD: Nick Wiesner Design: Pat Iadanza
According to ancient proverbs: Christmas is the best time to say, "Hey, guy. Maybe you should think about more than just wrapping paper." Sappi and I were inclined to agree. Which is why we created these quirky inserts to include with their promotional holiday bags.
CD: Brandt Brinkerhoff Design: Elaine Palutsis
One of the key roles at Palantir is the Forward Deployed Engineer. But since that sounds like something out of "Command and Conquer", they refer to the role as a Delta. And since neither of those titles tell you what they actually do, we made this video.
I volunteered to concept and write for the annual Wish Ball fundraiser for Make-A-Wish. It's basically an evening where the Jay Gatsbys of the world come together to support kids who are tougher than all of us.
Art Director: Codi Goodis
For their new dealer ad package, Cars.com wanted to push the brand further. PowerDrive spoke to the heart of dealer concerns in a bold yet enlightened way. Kinda like if Hulk Hogan read a love sonnet.
CD: Nick Wiesner, Shachar Meron Design: Alison Yard Medland, Pat Iadanza